Business To Business And Event Branding

PPM is all about creating the perfect identity – or brand – for your event. We believe that creativity is more than just having a new idea or great logo design, it’s about having the perfect idea. This kind of creativity is the result of a commitment to a creative process that is focused on developing an intimate understanding of its subject. The value of true creativity is that it effectively and accurately communicates the message you hope to convey with your event.

PPM will understand who you are and the event you’re planning which will help reflect your perfect corporate identity for your event. Throughout the process collaboration is key. You’ll find that we are agile, flexible, responsive.

PPM understands that the first step in branding an event is to understand the client’s goals and the key message to be communicated during the event.

PPM's brand marketing strategy pulls it all together and carries the theme

Branding enhances the value of the investment while reinforcing the message and increasing the return on investment.

Steps to branding an Event

PPM will assist the client to:

Name the event

Create a tagline

Commission a logo for the event

Create a trademark element for your event

Think in terms of engaging the audience

Create a sense of exclusivity

Create a branded experience

Branding Checklist

In a Business To Business, Public Sector setting, or otherwise:

PPM identifies the client’s goals and expected outcomes for the event?

PPM with the help of the client will suggest a theme or brand that would best communicate the overall message?

PPM will communicate what design elements would best convey the message and theme?

What branding tools can each supplier use to carry out the theme during the event?

PPM will also suggest extras or amenities that would further reinforce the message?

How can the meeting evaluation be used to measure how well the brand worked?

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Reach Us

Location Lagos:

9, Ribadu Road, Off Awolowo Road SW Ikoyi, Lagos

Location USA:

P.O. Box 8117 Silver Spring, MD 20907

Email :

Phone :

+234 1 4545004

+1 240 461 6800

Peculiar People Management (PPM) is a leadership development consultancy dedicated to developing leaders in industry and government across Africa. PPM brings together the best mind in business and leadership management from around the world to educate, train and empower businesses and individuals globally.

Dear Clients,
Warm greetings from Peculiar People Management (PPM), with the current social distancing regulations and the limitations it poses, we would like to share our heartfelt support and solidarity with the families affected with the COVID -19 global pandemic.