Branding
Business To Business And Event Branding
PPM is all about creating the perfect identity – or brand – for your event. We believe that creativity is more than just having a new idea or great logo design, it’s about having the perfect idea. This kind of creativity is the result of a commitment to a creative process that is focused on developing an intimate understanding of its subject. The value of true creativity is that it effectively and accurately communicates the message you hope to convey with your event.
PPM will understand who you are and the event you’re planning which will help reflect your perfect corporate identity for your event. Throughout the process collaboration is key. You’ll find that we are agile, flexible, responsive.
PPM understands that the first step in branding an event is to understand the client’s goals and the key message to be communicated during the event.
PPM's brand marketing strategy pulls it all together and carries the theme
Branding enhances the value of the investment while reinforcing the message and increasing the return on investment.
Steps to branding an Event
PPM will assist the client to:
Name the event
Create a tagline
Commission a logo for the event
Create a trademark element for your event
Think in terms of engaging the audience
Create a sense of exclusivity
Create a branded experience
Branding Checklist
In a Business To Business, Public Sector setting, or otherwise:
PPM identifies the client’s goals and expected outcomes for the event?
PPM with the help of the client will suggest a theme or brand that would best communicate the overall message?
PPM will communicate what design elements would best convey the message and theme?
What branding tools can each supplier use to carry out the theme during the event?
PPM will also suggest extras or amenities that would further reinforce the message?
How can the meeting evaluation be used to measure how well the brand worked?
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Reach Us
Location Lagos:
9, Ribadu Road, Off Awolowo Road SW Ikoyi, Lagos
Location USA:
P.O. Box 8117 Silver Spring, MD 20907
Email :
info@ppmcorporation.com deliao@ppmcorporation.com ghandiolaoye61@gmail.com
Phone :
+234 1 4545004
+1 240 461 6800
Peculiar People Management (PPM) is a leadership development consultancy dedicated to developing leaders in industry and government across Africa. PPM brings together the best mind in business and leadership management from around the world to educate, train and empower businesses and individuals globally.